Why Cast? Cast was created to keep pace with the rapid proliferation of Digital communications. Once it was defined by a web site, a banner campaign and, if one were lucky, a viral. into an effective digital experience. Digital is now the place where a beautiful directed ad may sit at the same table as a razor-sharp search engine strategy. As marketers continually strive to develop lasting relationships with consumers in an increasingly fickle climate, the convergence of existing rich content with new methods of distribution and targeting offer brands the means to reach their audience in new and innovative ways. Similarly, why should clients pay for a whole agency overhead when they only need an ensemble cast to deliver their project? It's about choosing the right kind of team, where each role is precisely defined and the individual chosen to fulfil that role is an expert in their specific area.