People Charbak Bhattacherjee An agency creative professional for over 20 years, Charbak, has founded Cast to bring together classic brand thinking, world class creative and the smartest and innovative digital technologists around. A copywriter at the beginning of his career and now a seasoned and awarded creative director, he has been at the heart of what is now the digital age since its commercial beginnings. He believes now more than ever that digital communications borne out of compelling ideas are the key to making any campaign or experience relevant to the audience. Technology makes it elegant and accessible. Befitting the truly bespoke nature of Cast's offer, Charbak has gathered some of the most talented creative and strategic thinkers around him. Contact charbak@castcompany.com Paul Smith is a creative professional of some 20 years. A graphic designer by training, Paul enjoyed an award-winning career before taking a different path. Paul joined the first commercial internet provider PIPEX and spearheaded their marketing department in their evangelical campaign to make everyone aware of the internet. As this was an age before digital agencies, Paul and his team around the world created and built the very first web studio in the UK. Since then Paul has continued his quest to bring creative thinking and technological innovation together. Contact paul@castcompany.com